Background:

The world had seen one year of covid. People were still worried about traveling, but they were missing one of humanities favorite pastimes.

 

Human/Consumer Insight:

People find comfort being inside their own country during turbulent times.

 

Brand/Product Insight:

Canada has over 7500 km of unique and interesting places from the Pacific to the Atlantic, and Airbnb has Canadians hosting in every one of them.

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Big Idea:

Show Canada’s Swag